UMass-Boston changes name to JFK U

Wouldn't that be a good spin. I think the city of Boston and the Commonwealth of Massachusetts should rename the state university at Columbia Point to a more majestic, legendary and attractive name. UMass-Boston, the name itself, implies commuter school, second tier education, bland, and boring. A name like that suggests no frills, no excitement. Is there any rule why a state school cannot be renamed (after all, it wasn't much more than 50 years ago when UMass got its name!) with something a little more jazzy?

The city and state have a tremendous opportunity right now to take an existing institution which can boast an extraodinary campus and location with adequate but improveable facilities and turn it into one of the most prestigious state schools in the country.
Imagine: John Fitzgerald Kennedy University.
Overnight, the institution becomes attractive to students across the country as being an affordable state school with gorgeous location. All the pieces would fit together over the years and while the school could still be a prominent commuter campus for those working in and around Boston, the notoreity would attract a strong resident population.